Forbes: The Good Girls Opens As First Women-Focused Brand Development Tank

Bloomberg Business week: The Good Girls first women-focused brand-development tank in New York City

Yahoo Finance: The Good Girls launches first women-focused brand development tank in NYC.

Brand-e.biz: Good Girls Go...co-creative

Agency Spy: Boutique call: The Good Girls

VerticalNews: The first women - focused brand development tank New York City

Silobreaker: The Good Girls
The Good Girls was established in April 2011, but the mission behind it was ignited long ago. We’re here to create women-led enterprises and social innovation. We believe that brands are now passion-driven and participatory communities. The best brands are communities where consumers and stakeholders play a role in the actual design, creation, and success of the brand.

We understand what is required in the digital age— openness and respect of partnerships. We put these ideas into all that we do and welcome clients into a relationship more so than a contract.
Hey, I’m a man! Can I still work with you?

Absolutely! We work with both women and men who are passionate about women’s ability to drive social progress and innovation.
What do you mean by social innovation?

We define social innovation as a novel business solution to a social issue that also delivers a triple bottom line: people, planet and profit. Digital tools help us get there by creating an open-source approach to the innovation process.
H.Lynch
Holly Lynch, Founder CEO

Holly is an original good girl. Her longstanding commitment to social progress permeates everything she does and is the lens through which she views brand strategy. An advertising, strategic-planning, communications and high heel-wearing veteran, Holly led the Dove Campaign for Real Beauty and Self-Esteem fund, worked with Pampers globally to rethink its digital vision, presence and communications strategy when it comes to today’s moms, and she currently sits on the boards of numerous nonprofit organizations.
R.Gabriel
Raanan Gabriel, Creative Director

Yes, he’s a dude brave enough to take on an office full of women. Raanan is a lauded international creative director, hands-on designer, and brand strategist. Known for both his groundbreaking designs and celebrated teaching style, Gabriel brings an edge and deep commitment to each client challenge. Before joining The Good Girls, Gabriel was the VP, Director of Creative Production at MRM Worldwide (McCann Erickson), where he worked for clients such as MasterCard, The Home Depot, General Motors, and Diageo. In 2006, he co-founded Blue Goo, an Israel-based international digital boutique firm, which is still active today.
P.Henry
Penney Henry, Operation Lead

Penney brings her entrepreneurial and operational know-how and passion for challenging the rules for women to The Good Girls: She started her own company 2 sisters inc., published 4MySisters -- a digital magazine that was by women, for women -- and has made significant contributions at such market leading organizations as Ziff-Davis publishing, Ketchum Public Relations and Catalyst Inc, the leading research company for women. And in her spare time she is an active member of many African America women's mentoring and small business groups.
A.Knight
Alexa Knight, Strategy Lead

Alexa Knight spent over 12 years developing award-winning strategies at top global agencies including McCann Erickson, BBH and Euro RSCG. Along the way, Alexa has also developed expertise in organizational change, training & development and executive coaching, and was a key contributor and editor for the book Good for Business, the Rise of the Conscious Corporation. She’s been a busy lady, but with The Good Girls she sees a unique opportunity to help women turn innovative business ideas into successful world-changing brands.
S.Laken
Shawna Laken, Creative Lead

Shawna has received accolades from the Clios, The Art Directors Club, D&AD, OneShow and others for her work at leading advertising agencies, including Saatchi & Saatchi and Strawberryfrog. Now she’s joined the good side as creative lead for The Good Girls. Shawna’s socially-conscious work for Dove, Nanhi Kali, Tide and Pampers has been featured in Forbes Magazine, The Huffington Post, Applied Arts Magazine, Mashables and Creativity Online.
Taco
Taco

Taco has spent 6 years sniffing out some of NYC's swankest offices, but he loves working in Tribeca the best. His interests include squirrels, garbage, and bacon.
Things are done a little differently around here. We’re committed to a new, more rapid and collaborative approach to branding and innovation - User Experience Design - that merges strategy with creative.

Our process places your brand stakeholders The Power Circle and their needs and desires at the center of the brand design. We get really close, really fast to deliver a more committed engagement from all stakeholders and a nimbler response to real-time market opportunities.
What’s that? Sounds fancy

User Experience Design (UXD) creates a brand experience around your consumer's behavior & desire.
What the heck is a Power Circle?

A Power Circle is a multidisciplinary community we bring together in pursuit of your business goals. Members are selected from our elite network of business, technology and industry experts, and each client’s Power Circle is unique. Harnessing the power of co-creation, we use Power Circle sessions to rapidly develop fresh perspectives, insights and ideas. Think of it as your personal entourage of talent.

Interested in being part of the Power Circle? Let us know: thepowercircle@thegoodgirlsnyc.com
who
  • Identify the brand’s key consumers, stakeholders and desired advocates.
  • Profile and understand their behaviors, needs, desires and motivations.
  • Enlist them to work with us and you to play a collaborative role in building and establishing a living, breathing brand community.
    • why
  • Establish a clear vision for the brand and define its cultural, societal and business objectives.
  • In other words, define the brand’s reason for existing beyond profit.
    • what
  • Develop powerful, tangible and surprising brand ideas, products and services that will drive profit, draw more people into the brand community and encourage deeper engagement with the brand.
  • Create the tools to mobilize the brand and its community to collectively build the brand’s future.
    • how
  • Determine and prototype the brand experience, channels, environments and mechanisms that will create a highly engaged dialogue within and around the brand community.
  • Determine the measurement system to evaluate and evolve efforts on an on-going basis.
    • Send flowers, food, or cold hard cash here:
    46 Warren Street, Unit 1 New York, NY 10007

    Have a question? Comment? In the mood to overshare?
    contact@thegoodgirlsnyc.com

    Got what it takes to be a part of the Power Circle?
    powercircle@thegoodgirlsnyc.com

    Who wouldn’t want to be a Good Girl? Join us:
    iwantajob@thegoodgirlsnyc.com

    Or call: 917.265.8767
    Our Growing Community